Transparency

A crucial task for effective non-profit boards, as outlined by the Panel on Accountability and Governance in the Voluntary Sector, involves "being transparent, including communicating to members, stakeholders and the public and making information available upon request."

Transparency means that, as a steward of public trust, your board must ensure that its communications are open, honest, understandable and accessible. Communication must be a two-way process for non-profit boards - your board needs to ensure that the organization is both speaking and listening.

Sending the message

The board should make certain that information regarding the organization's mission, programs, finances, fundraising campaigns and other activities is regularly communicated to its stakeholders. Reaching out to interested parties with relevant communications not only keeps your organization top-of-mind, but also creates involvement and confidence in your organization.

Non-profits must also be responsive to requests for information. Having communications materials readily available when such requests are received will help create the image of a transparent, trustworthy organization.

Getting the message

Not only must the board communicate regularly to stakeholders about its activities, but it must also seek input from its constituents and the public. This could be done by way of "town hall meetings", open board meetings, surveys, program evaluations, focus groups, or any other feedback mechanisms. Not only do such listening opportunities enhance the organization's image as being open and accessible, but they can also provide the board with valuable ideas for organizational improvements. The board must also be receptive to complaints, and should have appropriate grievance procedures in place to deal with complaints.

How do you know if your board is being transparent? Have a look at some performance indicators to find out.

Remember, a board must not only be accountable, it must be seen to be accountable. Communication about how the board is meeting its accountabilities adds to the organization's credibility.

To challenge your understanding of transparency and communication, take the transparency test.

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