The Canadian Mentoring Partnership, a start-up NGO, committed to expanding access to mentoring for youth in Canada is seeking support in the development of their communications strategy which includes elements of marketing, advertising, public relations, and government relations.
The CMP desires to expand its reach while actively recruiting volunteers and increasing the profile of mentoring within Canada. Scope of work will include but is not limited to:
Brand and collateral development;
Copy writing and content creation;
Promotion and development of digital platforms, tools, and resources;
Volunteer recruitment and promotion of match opportunities via digital platforms;
Promotion and recruitment of sponsors and participants for employment events;
Promotion and recruitment of sponsors and participants for Canadian Mentoring Symposium (s);
Print ads, social media campaigns, video production, TV and radio ads.
*Travel may be required, on a quarterly basis, please plan for 2 days travel per quarter.
December 2019- March 2020
Brand and collateral development
Support Director of Communications and Public Relations in developing and refining communications strategy, including identification of metrics to determine success.
Support with January 2020 Mentoring Month campaign
Support with development of Employment Events campaign
Support with development of Canadian Mentoring Symposium communications plan including advertising, publicity, social media and traditional media Ad campaign. Symposium is scheduled for March 24-26 in Ottawa.
Support with the development of State of Mentoring Research initiative communications and Knowledge Mobilization plan
April 2020- March 2022
We would like to sign a long-term agreement with the successful firm but plan to have annual reviews in April in order to determine required support going forward.
Skills and Expertise
Knowledge of or interest in child and youth development, mentoring, social justice work, community development, public policy, educational policy studies, psychology, public health and preventative medicine.
Ideal candidates and/or firms will be Canadian based and have strong connections to Indigenous communities and both official language communities across Canada.
All submissions should include the following components: Cover Letter, Contact Information, Information about Consultant and/or Company, Proposed Work Plan, Relevant Project Experience, Three Customer References, and Detailed Financial Quote including travel related costs and taxes.
Proposals must be received no later than 5:00 pm on Friday, November 29, 2019 and should be sent via email to: Naolo Charles, Director, Communications and Public Relations,
1-800-263-9133 ext. 60, firstname.lastname@example.org
About the Canadian Mentoring Partnership
Canadian Mentoring Partnership (CMP) is committed to expanding access to mentoring for youth in Canada. Launched by Big Brothers Big Sisters of Canada, the Alberta Mentoring Partnership and the Ontario Mentoring Coalition, CMP is a new coalition of organizations that provide youth mentoring. Working together, we will build sector capacity to empower every young person to fulfil their potential. CMP was established with funding from Employment and Social Development Canada and BMO Financial Group. www.mentoringcanada.ca
CMP’s language of work is English.